Privacy Policy
Effective Date: 21 August 2026
Last Updated: 21 August 2026
Digitophile (“Digitophile,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information collected through our website, digital services, communications, and business interactions.
This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit https://digitophile.com/, contact us, subscribe to our communications, request information or quotations, engage our services, or otherwise interact with Digitophile.
By using our website or voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy, subject to the rights and choices available to you under applicable law.
1. About Digitophile
Digitophile is an independent digital marketing agency and brand based in Siliguri, West Bengal, India. We provide digital marketing, website development, search engine optimization, advertising, branding, social media, analytics, AI-assisted marketing, consulting, and related digital services.
For privacy-related enquiries, you may contact us at:
Digitophile
57/7 Meghnath Saha Sarani Bylane
Pradhan Nagar
Siliguri, West Bengal – 734003
India
Email: hello@digitophile.com
Phone/WhatsApp: +91 70056 92380
Website: https://digitophile.com/
For the purposes of applicable data-protection legislation, Digitophile may act as the entity responsible for determining the purposes and means of processing personal information collected directly through our website and services.
2. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through:
- the Digitophile website;
- contact, enquiry, quotation, and lead-generation forms;
- email communications;
- newsletter subscriptions;
- telephone and WhatsApp communications;
- appointment or consultation booking systems;
- digital marketing campaigns;
- analytics and measurement technologies;
- advertising platforms;
- social-media interactions;
- future customer accounts, checkout or payment facilities;
- AI-powered chat or customer-support tools where implemented
- other services operated by or on behalf of Digitophile.
Third-party websites and platforms linked from our website are governed by their own privacy policies.
3. Personal Information We May Collect
The information we collect depends upon how you interact with Digitophile.
3.1 Information You Provide Directly
When you complete a form, request a quotation, subscribe to communications, contact us or engage our services, we may collect:
- full name;
- email address;
- telephone or mobile number;
- WhatsApp number;
- company or organisation name;
- website URL;
- job title or professional information;
- services you are interested in;
- project requirements;
- budget or commercial requirements where relevant;
- messages and enquiry details;
- consultation or appointment information;
- correspondence with Digitophile; and
- other information you voluntarily provide.
We request that you do not submit sensitive or unnecessary personal information through general website forms.
3.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical and usage information, including:
- IP address;
- browser type and version;
- operating system;
- device type;
- approximate geographic information derived from network information;
- referring website or source;
- landing and exit pages;
- pages viewed;
- date and time of visits;
- session duration;
- interactions with website elements;
- advertising and campaign attribution information;
- cookie and similar identifiers; and
- other diagnostic, performance, and analytics information.
The exact information collected depends upon your browser settings, consent choices, and the technologies active on the website.
4. How We Use Personal Information
We may process personal information for purposes including the following:
Providing Services
To respond to enquiries, provide quotations, conduct consultations, deliver contracted services, and provide customer support.
Communication
To respond through email, telephone, WhatsApp, or other communication channels requested or reasonably expected by you.
Marketing
Where permitted by applicable law and subject to applicable consent requirements, to send newsletters, updates, offers, educational content, and information about Digitophile services.
Website Operation
To maintain, secure, troubleshoot, optimize, and improve our website.
Analytics
To understand website traffic, visitor behavior, campaign performance, and the effectiveness of our content and marketing.
Advertising
To measure advertising conversions, understand campaign attribution, build permitted advertising audiences, and optimize advertising campaigns.
Security and Fraud Prevention
To detect spam, abuse, malicious activity, attempted unauthorized access, fraud, and other security threats.
Legal and Compliance Purposes
To maintain appropriate records, comply with applicable laws and respond to lawful requests from governmental or regulatory authorities.
Business Administration
To manage client relationships, invoices, contracts, projects, internal reporting, and other legitimate business operations.
5. Legal and Regulatory Framework
Digitophile is based in India and seeks to process personal information in accordance with applicable Indian laws and regulations, including the applicable provisions and commencement framework of the Digital Personal Data Protection Act, 2023, and the Digital Personal Data Protection Rules, 2025, as they become applicable.
If our activities are subject to privacy or data-protection requirements in another jurisdiction, including for international customers or visitors, we will comply with those requirements as they apply to our processing activities.
Depending on the applicable law and circumstances, personal information may be processed on the basis of consent, performance of a contract or requested service, compliance with legal obligations, permitted or legitimate business purposes, or other grounds recognized by applicable law.
6. Consent
Where consent is required, we will seek to obtain it in an appropriate manner before carrying out the relevant processing.
You may withdraw consent for future processing, where applicable, by contacting us at:
Withdrawal of consent does not necessarily affect processing that occurred lawfully before the withdrawal.
Certain information may still need to be retained or processed where required by law, necessary to establish or defend legal claims, fulfil existing contractual obligations, prevent fraud, or satisfy another lawful basis permitted under applicable law.
7. Cookies and Similar Technologies
Digitophile may use cookies, pixels, tags, scripts, local storage, and similar technologies.
These technologies may be used for:
- essential website functionality;
- security;
- remembering visitor preferences;
- website analytics;
- performance measurement;
- conversion measurement;
- campaign attribution;
- advertising;
- remarketing, where permitted;
- personalisation; and
- improving website functionality.
Cookies may be either first-party cookies, placed by Digitophile, or third-party cookies, placed or accessed by service providers whose technologies are integrated into the website.
Where legally required, non-essential analytics, advertising, or similar technologies will be subject to appropriate consent mechanisms.
Visitors may also control or delete cookies through their browser settings. Disabling certain cookies may affect website functionality.
Digitophile may maintain a separate cookie policy providing more detailed information regarding individual cookies and tracking technologies.
8. Google Analytics
Digitophile uses or may use Google Analytics 4 (GA4) to understand how visitors interact with our website.
Google Analytics may collect information relating to:
- website visits;
- pages viewed;
- session activity;
- device and browser information;
- traffic acquisition sources;
- approximate location;
- interactions and events; and
- other usage and measurement information.
This information helps us evaluate website performance, understand visitor behavior, improve content, and assess marketing effectiveness.
Google may process information collected through Google Analytics in accordance with its applicable terms and privacy practices.
Visitors may use browser settings, consent controls made available on our website where applicable, or Google-provided controls to limit certain analytics processing.
9. Google Tag Manager
Digitophile uses Google Tag Manager to manage website measurement and marketing tags.
Google Tag Manager facilitates the deployment and management of scripts and tags used by services such as analytics and advertising platforms.
The information ultimately collected depends upon the individual services and tags deployed through the Tag Manager container.
10. Google Ads and Conversion Tracking
Digitophile uses or intends to use Google Ads, including conversion measurement and potentially remarketing or audience functionality.
Google advertising technologies may use cookies or similar identifiers to:
- determine whether an advertisement resulted in a website visit or enquiry;
- measure campaign performance;
- attribute conversions;
- prevent fraudulent advertising activity;
- optimise advertising campaigns; and
- where permitted and appropriately configured, provide or measure personalized advertising.
Visitors may be able to manage advertising personalization through Google’s advertising controls and through applicable consent mechanisms provided on our website.
Digitophile does not intentionally provide Google Analytics with information that directly identifies an individual in violation of Google’s applicable policies.
11. Meta and Social Media Advertising
Digitophile may use technologies provided by Meta Platforms and other social media platforms, including the Meta Pixel, for advertising measurement, campaign optimization, conversion tracking, and permitted audience creation.
When used, these technologies collect interaction data from our website and link it to information held by the relevant platform, following its policies and the visitor’s consent.
Where legally required, we will activate such technologies only with appropriate consent.
12. Microsoft Clarity and Similar Analytics Tools
Digitophile may use Microsoft Clarity or comparable analytics technologies to better understand website usability and visitor interactions.
Depending upon the implementation, such technologies may provide aggregated or pseudonymous information about user interactions, such as clicks, scrolling behavior, navigation patterns, and session activity.
If we implement them, we will reflect their use in our applicable cookie controls and disclosures.
13. Email Marketing and Newsletters
Visitors may voluntarily subscribe to Digitophile newsletters, marketing communications, educational content, or promotional updates.
We may use an email marketing service provider, such as Brevo or another suitable provider, to manage subscriptions and communications.
Information processed for this purpose may include:
- name;
- email address;
- subscription status;
- communication preferences;
- delivery information;
- email engagement information; and
- unsubscribe requests.
Marketing emails will include an appropriate method for unsubscribing where required.
You may also request removal from marketing communications by contacting:
Transactional, administrative, or service-related communications may continue where necessary even if you unsubscribe from promotional marketing.
14. WhatsApp and Telephone Communications
Digitophile provides telephone and WhatsApp communication options.
If you contact us through WhatsApp, telephone, or another messaging platform, the relevant service provider may independently process information according to its own privacy terms.
We may retain relevant business communications where reasonably necessary for customer service, quotations, project management, dispute resolution, security, or legal compliance.
15. Contact Forms and Enquiries
Information submitted through our website forms may be stored within our website infrastructure, email systems, customer-management systems or other authorized service providers.
We use enquiry information primarily to:
- respond to the request;
- understand project requirements;
- provide quotations or proposals;
- follow up regarding requested services;
- maintain business records; and
- improve our services.
Submitting an enquiry does not automatically authorize unlimited marketing communications.
16. Appointment and Consultation Booking
Digitophile may introduce third-party appointment scheduling services such as Calendly, Google Calendar, or comparable services.
When we implement such services, the relevant provider processes the information required to schedule and manage appointments under its own privacy terms.
We will update our disclosures, where appropriate, when material new integrations are introduced.
17. AI-Powered Tools and Chatbots
Digitophile may implement AI-powered chatbots, customer-support systems, automation platforms, or artificial intelligence services.
Information entered into such tools may be transmitted to and processed by the applicable technology provider.
Visitors should not submit passwords, payment credentials, government identification numbers, confidential business information, health information, or other sensitive information through an AI chatbot unless the interface specifically states that such information is required and provides appropriate safeguards.
Where AI systems materially process personal information on our behalf, we will seek to use appropriate providers and contractual or technical safeguards.
18. Payments and Ecommerce
Digitophile does not currently process direct online payments through the website but may introduce online purchasing and payment functionality in the future.
When payment functionality is introduced, transactions may be processed through third-party payment gateways.
Digitophile generally intends to rely on authorized payment processors rather than directly storing complete payment-card information.
Payment processors may independently collect and process information necessary to complete transactions, including billing details, transaction information, and payment credentials, according to their respective privacy policies and regulatory obligations.
This Privacy Policy will be updated as necessary when material payment or e-commerce functionality is introduced.
19. Hosting, Security, and Technical Providers
Digitophile’s website is hosted using third-party infrastructure, including Hostinger.
We may also use:
- content-delivery networks;
- caching technologies;
- website-security services;
- firewall and malware-prevention tools;
- backup providers;
- email infrastructure;
- analytics providers; and
- other technical service providers.
These providers may process limited technical information as necessary to provide their services.
20. WordPress and Website Security
Digitophile operates its website using WordPress and may use security, caching, and optimization technologies, including tools such as LiteSpeed Cache and website-security solutions.
Technical logs may contain information such as the following:
- IP addresses;
- browser information;
- request timestamps;
- requested URLs;
- login attempts;
- security events; and
- suspected malicious activity.
Such information may be processed to maintain website security, prevent attacks, diagnose technical problems, and protect Digitophile and its visitors.
21. Blog Comments
Digitophile may provide or discontinue website commenting functionality.
Where comments are enabled, information such as the commenter’s name, email address, IP address, browser information, and comment content may be processed for publication, moderation, spam prevention, and security.
Digitophile reserves the right to disable commenting, moderate submissions, and remove spam, abusive, unlawful, or malicious content.
22. Embedded Content and External Services
Pages on Digitophile may include embedded or linked content from third-party services, including:
- YouTube;
- Instagram;
- Facebook;
- LinkedIn;
- X;
- Google Maps;
- review platforms;
- scheduling platforms; and
- other websites or digital services.
Third-party embedded content may behave similarly to a direct visit to the third party’s website and may collect information, use cookies or track interactions according to that provider’s own policies and your applicable settings or consent choices.
Digitophile does not control the independent privacy practices of third-party websites.
23. Reviews and Testimonials
Digitophile may display client reviews or testimonials directly or through third-party review services.
Where a third-party review widget or platform is used, that provider may process technical or usage information in accordance with its own privacy practices.
We will seek appropriate permission before publishing personally identifiable testimonials where such permission is required.
24. How We Share Personal Information
Digitophile does not sell personal information as a business model.
We may disclose information where reasonably necessary to:
- website hosting and infrastructure providers;
- analytics providers;
- advertising and measurement platforms;
- email-marketing providers;
- CRM or project-management providers;
- payment processors;
- appointment-scheduling providers;
- communication platforms;
- security and fraud-prevention providers;
- professional advisers;
- contractors or service providers working on our behalf;
- governmental, regulatory, or law-enforcement authorities where legally required; or
- a successor organization in connection with a merger, acquisition, restructuring, or transfer of business assets.
Service providers are expected to process information consistently with their contractual obligations and applicable law.
25. International Data Transfers
Digitophile is based in India but intends to serve customers internationally and uses technology providers that may operate infrastructure in multiple countries.
As a result, personal information may be processed or stored outside the country in which it was originally collected.
Where required by applicable law, we will seek to use appropriate safeguards for international transfers of personal information.
26. Data Retention
Digitophile retains personal information only for as long as reasonably necessary for the purpose for which it was collected, subject to legal, contractual, accounting, security, and dispute-resolution requirements.
Unless a different period is necessary or legally required, we generally aim to apply the following framework:
| Category | Indicative Retention |
|---|---|
| General enquiries that do not become clients | Up to 24 months |
| Client and project records | Duration of relationship + up to 7 years |
| Contracts, invoices, and financial records | As required under applicable law, generally up to 8 years where appropriate |
| Newsletter subscriptions | Until unsubscribe/withdrawal or removal |
| Marketing consent records | For as long as necessary to demonstrate consent/compliance |
| Analytics data | According to configured analytics retention settings |
| Security logs | Generally 30–180 days unless required for investigation |
| Unsuccessful quotation/proposal records | Generally up to 24 months |
| Customer-support communications | Generally up to 3 years after resolution |
These periods are guidelines rather than guarantees. Information may be deleted sooner where no longer necessary or retained longer where reasonably required for legal proceedings, fraud prevention, contractual obligations, or compliance.
27. Data Security
Digitophile takes reasonable administrative, technical, and organizational measures designed to protect personal information against:
- unauthorised access;
- unlawful processing;
- accidental loss;
- alteration;
- disclosure;
- destruction;
- malware;
- credential attacks; and
- other reasonably foreseeable security risks.
Measures may include HTTPS encryption, access controls, secure hosting, backups, software updates, security monitoring, malware protection, firewalls, and other appropriate controls.
However, no website, network, electronic transmission, or storage system can be guaranteed to be completely secure. Users should therefore exercise appropriate caution when transmitting information online.
28. Your Privacy Rights
Depending upon your location and applicable law, you may have rights relating to your personal information, which may include the right to:
- obtain information about the processing of your personal information;
- request access to personal information;
- request correction or completion of inaccurate information;
- request deletion or erasure where applicable;
- withdraw consent;
- object to or restrict certain processing where applicable;
- request portability where provided by applicable law;
- opt out of certain marketing communications;
- manage cookie or advertising preferences;
- nominate another individual where applicable under Indian data-protection law; and
- raise a grievance or complaint.
These rights are subject to applicable legal conditions, exemptions, and verification requirements.
To exercise an applicable privacy right, contact:
We may request reasonable information to verify your identity before processing a request.
29. Grievance and Privacy Contact
Questions, complaints, requests for correction or deletion, consent withdrawals, and other privacy concerns may be directed to:
Privacy Contact – Digitophile
57/7 Meghnath Saha Sarani Bylane
Pradhan Nagar
Siliguri, West Bengal – 734003
India
Email: hello@digitophile.com
Phone: +91 70056 92380
We will seek to review and respond to legitimate privacy requests within a reasonable period and within any specific period required by applicable law.
30. Children’s Privacy
Digitophile’s website contains educational, informational, and marketing content that may be accessible to users of different ages.
However, our commercial digital marketing and professional services are generally intended to be contracted by individuals legally capable of entering into the relevant transaction or by an appropriately authorized parent, guardian, business, or organization.
Where applicable law treats a user as a child and requires parental or guardian consent before processing the child’s personal information, Digitophile will seek to obtain the required consent before carrying out such processing.
Digitophile does not knowingly intend to conduct prohibited behavioral monitoring, tracking, or targeted advertising directed specifically at children.
Parents or lawful guardians who believe a child has provided personal information to Digitophile in circumstances requiring their involvement may contact the following:
We will review the request and take appropriate action in accordance with applicable law.
31. Marketing Communications
Where permitted, Digitophile may send information concerning the following:
- services;
- offers;
- educational resources;
- blog content;
- digital-marketing updates;
- events;
- webinars;
- newsletters; and
- other relevant communications.
Recipients may unsubscribe from promotional emails using the unsubscribe mechanism provided in the communication or by contacting us.
Withdrawal from promotional communications does not necessarily prevent essential transactional, security, or service-related communications.
32. Do Not Track and Browser Privacy Controls
Browsers and devices may provide privacy controls, including cookie blocking, tracking prevention, and similar settings.
Digitophile will seek to respect legally required consent signals and privacy choices where technically supported and applicable.
Because industry standards regarding browser-based “Do Not Track” signals may vary, not every website technology necessarily responds to every such signal.
33. Third-Party Links
Our website may contain links to third-party websites.
Digitophile is not responsible for the privacy, security, accuracy, or content practices of websites operated independently by third parties.
Visitors should review the privacy policy of any third-party website before providing personal information.
34. Changes to This Privacy Policy
Digitophile may update this Privacy Policy from time to time to reflect the following:
- changes to our website;
- introduction of new services or technologies;
- changes to analytics or advertising platforms;
- e-commerce or payment functionality;
- changes to third-party service providers;
- changes in applicable laws or regulations; or
- improvements to our privacy practices.
The latest version will be published on this page with an updated “Last Updated” date.
Material changes may also be communicated through additional notices where appropriate or legally required.
35. Contact Us
For questions about this Privacy Policy or the way Digitophile handles personal information, contact:
Digitophile
57/7 Meghnath Saha Sarani Bylane
Pradhan Nagar
Siliguri, West Bengal – 734003
India
Email: hello@digitophile.com
Phone/WhatsApp: +91 70056 92380
Website: https://digitophile.com/
Effective Date: 21 August 2026
Last Updated: 21 August 2026