Analytics & Tracking Setup - Digitophile

Analysis & Tracking: Understand Your Users. Track What Matters.

A simple line graph with four blue data points on a dark background showing a fluctuating trend.

Custom analytics solutions that turn data into growth.

Google Tag Manager Integration

Use GTM to deploy and manage all tracking codes without touching the website codebase, enabling dynamic tracking setups.

Facebook Pixel & Conversion API

Track user interactions and conversions across Facebook and Instagram with both pixel and server-side tracking (CAPI).

Google Analytics 4 Setup

Implement and configure GA4 to track user behavior, traffic sources, and conversion paths with advanced metrics.

Form & Button Click Tracking

Track clicks on contact forms, CTA buttons, and other key touchpoints to measure engagement and intent.

Ecommerce Tracking

Monitor purchases, product views, cart actions, and revenue performance to optimize online sales funnels.

Scroll Depth & Time on Page

Understand how far users scroll and how long they stay to identify high-performing or weak content areas.

Video Interaction Tracking

Capture play, pause, and completion rates on embedded videos to measure viewer engagement.

Custom Events & Goals

Set up tailored events and goals that align with your business KPIs—like downloads, link clicks, or phone calls.

Funnel Tracking

Visualize and track each step users take from landing page to conversion to identify drop-offs and improve performance.

User Behavior Heatmaps

Use tools like Hotjar or Clarity to view where users click, scroll, and hover—revealing usability insights.

Session Recording & Replay

Replay real user sessions to detect friction points, improve UX, and boost conversions with actionable observations.

Custom Dashboard & Reporting

Provide real-time, visual dashboards via Google Looker Studio to help clients monitor their key metrics easily.

Dashboard & Reporting

Why Analytics & Tracking Matter?

Tools We Use

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